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About Brulin

You don’t start with a product line consisting of four waxes, one general-purpose cleaner, and a bowl cleaner in 1935 and grow to a company with more than 150 products sold worldwide by accident.

We knew we had to be bold. Blend initiative with innovation. Be proactive with purpose. And recognize that in order to evolve, innovate, and grow, we needed to listen to understand.

We also never forgot our Midwestern roots to put our heads down, work hard, focus on our people, and always remember that we don’t put customers first to sell more products, we put them first so our customers can be more successful.

Brulin’s desire has always been and will always be more than just operating as a specialty chemical company. We know we are making a difference, one customer at a time. Our commitment to the communities we serve is a reflection of Brulin being a leader in developing innovative and effective solutions for the present and the future.

Brulin is a name that has stood the test of time and stands for so much more. It all starts and stops with the highest quality products and processes delivered with the highest amount of care and attention from our team. We value the trust each customer has instilled in us through the years, the integrity each team member brings to Brulin every day, and the impact we collectively make on our industries and the people we serve.

We have better products through better chemistry. And better quality because we have the best people.

Our Values

We seek to enrich our minds and ourselves by living and advocating certain behaviors that help us fulfill the company’s values, and our purpose. As we incorporate these values into our daily lives, we will learn and grow that will benefit ourselves, our customers, and the greater community. Over time, our values will evolve as every team member will help shape them.

Being mindful of others’ challenges & needs by listening and helping while demonstrating kindness and goodwill to advocate for them and the greater cause.


The best ideas originate when we come together to listen, exchange thoughts, and build consensus that leads to action.


As a manufacturer and provider of cleaning solutions, we must practice what we preach. Cleanliness starts with personal responsibility.


Maintaining & demonstrating courage and resolve by digging in and sticking to our plans is the cornerstone to achieving our long-term passions and goals.


Putting others first is key to demonstrating our commitment to the people we serve and maintaining a low view of our own importance.